By Logan | May 4, 2014 | 0 Comment
The logo that Bond County Foster Hope (BCFH) used before talking to our class was dated and they wanted something fresh and engaging. I developed a logo that incorporates an open heart meant to represent the love the organization seeks to create between foster children and their temporary guardians. The color gradient crosses the spectrum from a energetic pink to a warm yellow-orange bringing a sense of liveliness and energy to the organization.
This is an updated brochure design after receiving feedback from the client and my professor. BCFH wanted a brochure that they could give to potential donors or people looking for a way to get involved with the organization. There are several sections to the brochure including a history of the organization, ways that someone can get involved, ways they can give to the organization, and a resources for finding out more information about foster care and adoption.
We decided to use a vertical business card and used a reversed outline of the logo on the information side of the card. My partner and I envisioned a spot varnish would cover the logo and outlines adding an extra visual layer to the overall design.
Note: Unfortunately this design was not chosen by Bond County Foster Hope, However, my partner (Andrew Schreiber) and I are grateful for the opportunity to share our interpretation of how they could have branded themselves.