The Portfolio of Logan Shaw

Digital Media Specialist

Virus Informational Direct Mailer

By Logan | May 1, 2014 | 0 Comment

This piece was created for a school project in which I had to design a direct mail piece that would inform the reader about a subject of my choosing. I chose to design this piece with the Bond County Health Department in mind as something that they could give to new parents or parents with children who are receiving their vaccinations. I wanted the piece to be targeted towards adults but be easy for a child to look at and understand also.

When the mailer is opened, the first panel sets up what the piece is about and give some statistics on why vaccinating their child is important. Once the piece is opened all the way the interior panels feature an infographic on how common vaccines work as well as cards with information on the major vaccines that a child should receive.